JANUARY 2022
I presented this project for my internship application for Sports Performance Apparel BU. The brief we were given was the following :
BRIEF
Present a vision of the future of Training apparel for the year 2025.
As the world emerges from a pandemic and resets how we live, work and train, What changes do you see affecting there workout / Choice of wardrobe and approach to
health + wellbeing.
Please present your reach across
- Workout changes / new workouts emerging in a key market of your choice ( North America, Europe, Asia Pacific etc.,. )
- Creative direction ( colour, materials, trim, print )
- Product design that answers these trends ( at least 2 complete looks ).
- ANYTHING ELSE THAT WILL HELP YOU CONVEY YOUR IDEA / CONCEPT BEST.
Please bring this together using a compelling consumer facing story ( a theme that speaks to the changes in behavior / workout AND RESEARCH )
Present a vision of the future of Training apparel for the year 2025.
As the world emerges from a pandemic and resets how we live, work and train, What changes do you see affecting there workout / Choice of wardrobe and approach to
health + wellbeing.
Please present your reach across
- Workout changes / new workouts emerging in a key market of your choice ( North America, Europe, Asia Pacific etc.,. )
- Creative direction ( colour, materials, trim, print )
- Product design that answers these trends ( at least 2 complete looks ).
- ANYTHING ELSE THAT WILL HELP YOU CONVEY YOUR IDEA / CONCEPT BEST.
Please bring this together using a compelling consumer facing story ( a theme that speaks to the changes in behavior / workout AND RESEARCH )
My application process resulted in a design internship in Women's Sportswear Apparel, which I am completing right now.
Please follow the button below to see the full project.